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China Baidu search engine profits more than treble

China Baidu search engine profits more than treble

Chinese internet search engine Baidu, which holds more than 70 percent of China’s internet search engine market has more than trebled as its supremacy in its homeland continues. Net profit between October and December was 1.16bn yuan ($175.9m; £110m), up from 427.9m yuan a year earlier.

Income was 2.45bn yuan, somewhat above analysts' anticipations. Baidu now holds more than 70 percent of China's internet search engine market, a figure which has risen following a spat between Google along with the Chinese authorities.

Last year Google threatened to drag of China in a row over censorship. Baidu said it will work to incorporate its search technology with other on the web activities like e-commerce and social network.

"This continues to be an additional quarter of remarkable performance for Baidu, with market impetus and our continued enhancement in monetisation fuelling top line development," the organization's chairman and CEO Robin Li said. "Baidu persists to build upon our apparent leadership in China's search engine market," Mr Li added.

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