Google’s ambitious initiative to provide internet for the entire world, even the most remote locales by floating giant balloons into the stratosphere is ready to take off into the next phase.
Microsoft announced a new hardware line at its highly-anticipated hardware event, presenting its first-ever laptop, the Surface Book, along with a new line of Windows 10 devices including the next Surface tablet and new Lumia phones – all under the leadership of chief executive Satya Nadella.
Google Inc. showed off two new Nexus smartphones running the latest Android mobile operating system, Marshmallow, and the next generation of its Chromecast streaming device – including an audio device – at its annual autumn event in San Francisco on Tuesday.
NASA, on Monday confirmed the existence of flowing liquid salty water on the surface of Mars in a potential breakthrough in search of life outside the boundaries of Earth, fueling the human hopes to travel to Mars one day.
In a latest new finding what is likely to be a major breakthrough in human evolution, a huge trove of bones were found deep inside the Dinaledi Chamber of the Rising Star Cave system in South Africa, scientists announced Thursday.
Well, the much hyped event of the year is over and the rumors that have been swirling for the past few months around Apple’s new iPhones turned out to be the moment of truth.
On Tuesday morning, the world woke up to a BIG Google surprise – not exactly what they’d hope to see. Google it now. The search behemoth unveiled a brand new logo today, just a month after Google confirmed to a major restructuring of the company that gave rise to Alphabet. First they changed their name with Alphabet becoming the search giant’s parent company, now they’ve changed the logo that looks much like kids’ alphabet blocks. Google introduced a new sans-serif and slightly toned-down four color logo – it’s more playful and modern. The logo bears a slight resemblance to the logo of Alphabet as well. And this update makes the two companies’ design language in line.
The last time Google updated its logo in 2013, when it dropped the shadowing for a flatter look. This new sans-serif design is the biggest branding update in the company’s 16-year history. The company also changed the tiny “g” logo seen on browser tabs, in addition to changing its design. Instead, it’s an uppercase “G” now that’s striped in all four of Google’s colors. Google said that the new design will reflect across all of its products soon – in fact, it’s already on Google’s homepage, with a pretty animation that wipes away the old logo and draws the new one. The new logo is meant to reflect the new ways people interact with Google products across many platforms, apps and devices.
“Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” the company said in a blogpost.
“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!”
It said that the new logo, and its many variations, would work better on the many different-sized screens, even on the tiniest screens, making the alphabets more distinct and easier to read. It doesn’t really settle for a specific reason that a redesign was needed, in fact, it should better reflect the reality that Google is no longer a single desktop browser page – it’s updated for seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
In Google’s words, “It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.”
The greater update, however, is that Google’s logo is no longer a static wordmark. It’s a huge leap as the company embarks on a new era – more like Alphabet era. Like many brands, they’ve shifted from a static logo to a dynamic, animated figure that’s only possible on big screens. As you begin a voice search, Google logo transforms from ‘Google’ into dots, which heave like water in anticipation to your query. As you speak, the dots will become an equalizer, responding to the sound of your voice. The waveform becomes dots again, once you’re done talking. Then after the results, the dots return to the old ‘Google’ again. This animated touch is nothing more than Google’s ongoing quest for perfection.
All in all, removing the serifs that have been part of Google for years, is a wise move, if not groundbreaking, for something more tasteful, flexible and slightly more modern – one that’s becoming the face of the company’s new Alphabet – but it will certainly take some getting used to. Like any new design change, Google’s latest creation might look odd for a minute or so, but then you could go back any time and see the old sans serif logo only to realize it really was time for an update. Like the company said the revamped logo is “simple, uncluttered, colorful, friendly” and represented the best of Google. After all, it’s Google of the future.
In yet another high-profile cybersecurity attack, sensitive information on millions of users from the adultery site AshleyMadison.com has been leaked online for the world to see on Tuesday, a month after the company’s systems were hacked.
Google is restructuring and has created a subsidiary of itself - Alphabet. People keep wondering what Google pulls out of its hat, which has long been pursuing disruptive innovation and placing bets on the future.
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